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Category: marketing

Stay Fresh With Marketing Trends
11MarJanuary 17, 2025
By Mel Buenaventura

Stay Fresh With Marketing Trends

Fresh ingredients in this 5-Spice Rotisserie Duck Wrap is nourishing—similarto how evolving marketing trends can freshen your brand.Photo: Mel Buen

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Posted in blog, marketing Tagged marketing, marketing trends
Thought Leadership Demystified
02OctJanuary 17, 2025
By Mel Buenaventura

Thought Leadership Demystified

Identify your company’s Thought Leader, andhow best to craft and deliver their message.Photo: Mel Buenaventura, Vancouver, BC, 2012 Introduction

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Posted in blog, marketing Tagged marketing, thought leadership
Understanding Lead Generation’s Vast Ocean of Tactics
31OctJuly 11, 2024
By Mel Buenaventura

Understanding Lead Generation’s Vast Ocean of Tactics

Best to understand the vast ocean of lead-generating tactics prior to diving in.Photo: Mel Buenaventura, Tofino, British Columbia, 2017 Introducti

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Posted in blog, marketing Tagged b2b marketing, corporate objectives, digital ads, eblasts, lead generation, marketing, SEM, social media, tactics, trade shows
Digital Marketing Requires An Established Brand At The Start
07MayOctober 31, 2021
By Mel Buenaventura

Digital Marketing Requires An Established Brand At The Start

Establishing a brand's transparency at the start is essential in today'sfast-paced world of digital marketing. Photo: Mel Buenaventura Introductio

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Posted in blog, marketing Tagged branding, digital marketing, marketing, SEM, SEO
The Customer Journey
08AprApril 8, 2018
By Mel Buenaventura

The Customer Journey

A hilarious rendition by Tom Fishburne.  

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Posted in marketing Tagged marketing, tom fishburne

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Recent Posts

  • Gene Colan and Tom Palmer’s Alpha and Omega: Their Beginning and End
  • The Art of Craftsman Design, Button Making and Wide-Aperture Photography
  • Stay Fresh With Marketing Trends
  • Thought Leadership Demystified
  • Understanding Lead Generation’s Vast Ocean of Tactics

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