"Not many of us ever get close to our childhood dreams. Copywriters do." John Lyons, former Creative Director, Ketchum Advertising. John's quoteâ€
Brewing Fresh Copy
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Author: Mel Buenaventura
Laughing Matter
Visit @TomFishburne's hilarious cartoons at Marketoonist.
Mind Games
A classic marketing concept is Positioning, which was originally an article by Al Ries and Jack Trout that appeared in Advertising Age, circa early
Small Concept, Big Results
[caption id="attachment_240" align="alignleft" width="225"] iPhone photos of 1st and 2nd appearance of Scott Lang Ant-Man. Over the summer, I sold a
Email Marketing. Sans Envelopes and Stamps To Lick
Similar to other forms of digital marketing, email marketing can be well measured with telling results. As an aside, I recall this opinion about pri