13NovOctober 16, 2017 By Mel Buenaventura Step Right Up To See The Two-Headed, Conceptualizing Marketer To date in my marketing career, I have had the great opportunity to assist and / or manage engaging events. They ranged from webinars (complete with Continue Reading→
04NovOctober 16, 2017 By Mel Buenaventura Brewing Fresh Copy "Not many of us ever get close to our childhood dreams. Copywriters do." John Lyons, former Creative Director, Ketchum Advertising. John's quoteâ€Continue Reading→
02NovOctober 16, 2017 By Mel Buenaventura Laughing Matter Visit @TomFishburne's hilarious cartoons at Marketoonist.Continue Reading→
30OctOctober 16, 2017 By Mel Buenaventura Mind Games A classic marketing concept is Positioning, which was originally an article by Al Ries and Jack Trout that appeared in Advertising Age, circa earlyContinue Reading→
15OctJanuary 30, 2025 By Mel Buenaventura Small Concept, Big Results [caption id="attachment_240" align="alignleft" width="225"] iPhone photos of 1st and 2nd appearance of Scott Lang Ant-Man. Over the summer, I sold aContinue Reading→